CAUSE MARKETING GUIDELINES & QUESTIONNAIRE
Thank you for your interest in supporting Golden Opportunity Foundation, Inc.
Please take a moment to review the following guidelines which will help determine if participating in a cause marketing promotion with GOF will meet your business objectives. If you feel your company meets these guidelines and that a partnership with GOF might be a good fit, we invite you to complete our Cause Marketing Questionnaire.
GOF BRAND AND TRADEMARKS:
GOF owns certain trademarks (collectively the “Licensed Marks”). Written permission from GOF is required for the use of any of these Licensed Marks. Any party that wishes to use these Licensed Marks must execute a written contract with GOF that outlines how the Licensed Marks will be used. All instances of the GOF brand being represented in sponsor or partner materials must meet GOF branding guidelines and needs to be approved by GOF prior to creation or use.
CRITERIA FOR BUSINESSES SEEKING PARTNERSHIP WITH GOF:
A minimum of one year in business is required for any party seeking a partnership with GOF.
To ensure that all cause marketing promotions benefiting GOF are consistent with best practices, GOF recommends a guaranteed minimum financial commitment of $10,000 in the first year.
Although GOF is the beneficiary of donations through its partnerships, we have no ability to sell or distribute products for our partners. GOF may publicly acknowledge its corporate partners but, because of our non-profit status, we cannot advertise for our partners, promote our partners or promote our partners’ products and services.
GOF does not endorse (direct or implied) products or services.
GOF does not designate sponsors or partners as "exclusive providers" of products or services.
GOF does not sell partners' products via its website.
GOF does not enter into promotional agreements for campaigns contingent upon the solicitation of GOF supporters, donors, volunteers, vendors, partners or employees.
GOF does not distribute, sell or loan supporter, donor, vendor, partner or employee mailing lists.
Promotions cannot utilize door-to-door sales, telemarketing, direct mail or vending machine sales.
GOF must retain ownership of all GOF initiatives, program campaigns, content and materials.
GOF is not currently accepting proposals that include or are within the following categories:
Adult entertainment brands/establishments
Political parties or political candidates
GOF’S CHARITABLE MISSION:
In connection with all cause marketing promotions benefiting GOF, we require partners to help us raise awareness and educate the public about our charitable mission. We ask all partners to publish GOF’s website (www.gofoundationinc.org) on all partner promotions, events, marketing packaging and related advertising materials.
Cause marketing promotions that beneﬁt GOF are regulated by applicable state commercial coventure laws, by the Better Business Bureau Wise Giving Alliance Standards for Charity Accountability, as well as by the Be A Wise Donor Program implemented by the Ohio Attorney General. These regulations and best practices require full disclosure to the consumer regarding the beneﬁt to the charity when donations are raised through a consumer purchase on all packaging, advertising and promotional materials in clear and unambiguous terms. We require that your company also comply with these requirements.
If your promotion is approved, GOF will work with your company to suggest appropriate disclosure language. To provide maximum transparency to consumers, GOF requires the use by its partners of a “donation information” label on products or websites used in cause-related marketing promotions.
For more information about the BBB Standards (including Standard 19, which applies to cause-related marketing promotion disclosure), please visit the BBB website. For information about Five Best Practices, please click here.
REGISTRATION AS A COMMERCIAL COVENTURER:
Your business may also be required to register in certain states as a “commercial coventurer” if conducting a cause-related marketing promotion. A commercial coventure is a cause marketing relationship in which a business advertises to the public that it will donate a portion of the purchase price on a promoted service or product to a designated charity. Speciﬁc requirements for commercial coventures vary from state to state. Although GOF cannot give legal advice to third parties, we recommend seeking legal counsel to ensure compliance with applicable state requirements.
To demonstrate the impact and dedicated commitment our cause-related marketing partners are making in support of GOF’s charitable mission, it is recommended that a minimum contribution of 5-10% of the product’s retail price be applied to all commercial coventure programs.
If you believe that your organization and proposal meet the above guidelines, we invite you to complete this questionnaire explaining your concept/idea. Once received, we will review your information and respond to your inquiry as soon as possible.